Author Archives: shma

Law of diminishing marginal utility

Today we will discuss the law of diminishing marginal utility commonly known as law of DMU. It is known as Gossen’s first law also. It explains consumer behaviour. According to it as we go on consuming more and more units … Continue reading

Posted in Economics | 2 Comments

Difference between topline and bottom line growth

Dear readers, if you are management student or follower of business news, you must have heard the terms top line growth and bottom line growth of a company.  You must have heard that top line of a company is … Continue reading

Posted in Business management | Leave a comment

Quatitatitive measures of credit control

Quatitatitive measures of credit control are also called general measures of credit control. These measures refer to the methods which are used to direct the total volume of credit in the banks. These measures consists of the following methods Bank … Continue reading

Posted in Banking | Leave a comment

Qualitatitive measures of credit control

Qualitatitive measures of credit control are also called selective measures of credit control. These measures refers to the measures which are directed towards the particular use of credit not its total volume. These measures consist of the following methods. Margin … Continue reading

Posted in Banking | Leave a comment

2 Methods of economics

There are two methods of economics Deductive method Inductive method Deductive method- classical economists favour this method. It is also known as hypothetical or abstract or priori or analytical method. Under this method there are following steps:

Posted in Economics | Leave a comment

Simple Meaning of NPA

Today I will discuss the meaning of very important term related to financial institutions like banks. The term is NPA and the full form of NPA is “Non-performing Asset”. Now a days we are daily reading or listening that banks … Continue reading

Posted in Banking | Tagged | Leave a comment

6 Micro factors affecting Business Environment

An external factor which affects the business environment means the factor beyond the control of business. These can be broadly classified into micro and macro environment. Micro Business Environment: It means the forces which are immediate close to the … Continue reading

Posted in Business Environment | Tagged | Leave a comment

Meaning and 6 Elements of Business Ethics

Meaning: Business ethics refers to the standards and principles which govern the business activities. It means doing business activities with rational thinking and honesty. A business requires ethics for its success. Now a days availability of proper safety measures … Continue reading

Posted in Human Resource Management | Leave a comment

Concepts and scope of Social Security

The word social security originated in USA in 1935. It means to help the people when they are unemployed and exposed to risk such as sickness, accidents, old age, maternity etc. Scope of Social security: It is in form of … Continue reading

Posted in Human Resource Management | Leave a comment

Features and Criticism of Economics as a Science of wealth

Economics is considered as science of wealth as it is a study of the factors which are responsible for wealth generation. Thus in Economics we study a body of knowledge which relates to wealth. Economics as a science of wealth … Continue reading

Posted in Economics | Leave a comment